What You Will

Another Burma Shave billboard on the information superhighway. Random thoughts about arts, faith, culture, music, language, literature, and the shortcomings of the Hegelian dialectic. (OK, just kidding about that last bit.)

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Location: Edmonds, Washington, United States

I wonder what goes in this space?



In what must be an increasingly rare occurrence, I came across a word today that yielded no results in Google, MSN, Technorati, or either of two online dictionaries. The word is "schissaranda." I found it, if you must know, in the text of an ad for New Belgium Brewery.

The irony, of course, is that my reporting it here will in time lead to its being listed in those search engines, if not in dictionaries. But I still won't know what it means. Any ideas?


Blogger Jim Janknegt said...

This is close from the OED online:

schizandra /skt'sandr/

→ noun
[mass noun] a Chinese herb whose berries are credited with various stimulant or medicinal properties.

• Schisandra chinensis, family Schisandraceae.
- ORIGIN mid 19th cent.: modern Latin Schisandra, formed as schizo- + Greek andr-, anr man, on account of the divided stamens.

Maybe the beer is brewed with this Chinese Herb??

1:33 PM  
Blogger Martin said...

Thank you, Jim. I can see that it pays to have an OED subscription.

11:20 PM  
Blogger Jim Janknegt said...

One of the percs of working at a large university. And the libraries!!

6:03 AM  

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